If you were one of the millions of viewers tuning into the Superbowl on Sunday night, you may have seen a commercial with the members of OK Go in a neat little Chevy driving into a bunch of instruments, all while the song Needing/Getting (from their latest album) plays in the background. I have to admit - the concept sounded like it could be cool. But the delivery? It was a let down. As was the last video I saw these boys create - for none other than The Today Show (owned by one of the biggest corporate conglomerates in the entire world). In case you're wondering why that's relevant, OK Go has somehow made such a practice of creating quirky little videos that they've gained corporate sponsors. I don't want to play the "sell out" card here, but I'm afraid I must. This is because while the weird video-making niche they've found has been a success for them, the quality of their music has suffered greatly.
Given that this is the
Happy Tuesday, folks!